Screening THE ROOM: 2012

The famous THE ROOM billboard in Los Angeles.

Note: I have been given permission by the students of ENGL4980 to use their images in this post.

Hey there, you. Yes, I’m talking to you, my dear reader. I know it’s been three months since my last post. That doesn’t mean that I forgot about you. In fact, there has been a blog-sized hole in my heart these last few months that I have been aching to fill with my gob-smacking insights into film and television. But now I’m back. And I’ve brought you chocolates and roses. Or rather, I’m bringing you a post about chocolates and roses and rain-slicked windows and “sexy” red dresses and lots and lots ham-fisted performances and green screens and unexplained establishing shots and tiny doggies and alley football. In other words, I’m bringing you a post about screening The Room...[insert dramatic music]…2012!

Students from ENGL4980 screaming “YOU’RE TEARING ME APART, LISA!” before the start of the screening.

I came up with the idea of having my student run their own cult film screening when I first taught ENGL4980 “Topics in Film Aesthetics: Trash Cinema” in the Fall of 2009. The course objective was to examine the aesthetics of films which were notorious, not for their excellence, but for their terribleness. In “Esper, the Renunciator: Teaching ‘Bad’ Movies to Good Students,” Jeffrey Sconce argues: “beach blanket films, Elvis pictures, 1950s monster-movies — any film where history and technique remove students from the ‘effects’ of representation and plunge them headlong into the quagmire of signification itself” can be fruitful classroom texts (31).  The polished Hollywood stalwarts that populate the syllabi of so many film studies courses — Casablanca (1942, Michael Curtiz), Citizen Kane (1941, Orson Welles), Vertigo (1958, Alfred Hitchcock) – are so seamlessly crafted and carry the weight of so much critical praise that it is often difficult for students to find a way to analyze their “invisible” style. Of course, I do teach these films in other classes (one film I will always teach in Intro to Film is Casablanca –always and forever). But I think it’s useful for film studies students to also look at films with a highly visible style — ideally one in which all of the seams are showing. Further, understanding how and why we classify popular culture as being in “good” or “bad” taste tells us a lot about how unnatural and constructed such categories can be. These are topics that can often be easily ignored when we only watched Ingrid Bergman framed in a beautifully lit close up.

Todd Haynes’ SUPERSTAR tells the story of Karen Carpenter’s rise to fame and her consequent death due to anorexia and bulimia. With Barbie dolls.

Throughout the semester my students and I have been studying American films that have been marginalized due to a variety of interrelated factors: their small budgets and chintzy set designs (Sins of the Fleshapoids [1965, Mike Kuchar]), their completely inept style (Glen or Glenda? [1953, Ed Wood, Jr]), their offensive subject matter (Pink Flamingos [1972, John Waters] and Superstar: The Karen Carpenter Story [1987, Todd Haynes]), their violent or sexual imagery  (2000 Maniacs [1964, Herschell Gordon Lewis] and Bad Girls Go to Hell [1965, Doris Wishman]) and their desire to place marginalized faces at the center of the screen (Freaks [1932, Tod Browning] and  Blacula [1972, William Crain]). In addition to understanding  why these films have historically been viewed as “trash” (we relied heavily on Pierre Bordieu’s pithy line “Taste classifies and classifies the classifier” to answer this question) we also sought to understand why moviegoers persist in watching these movies. This second question is, admittedly, harder to answer. Why did my students enjoy watching the blurry, overdubbed images of Todd Haynes’ Superstar or delight in the conclusion of Sins of the Fleshapoids when (SPOILER ALERT!) a female “fleshapoid” gives birth to her own baby toy robot?

Watch a fleshapoid give birth to the fruit of her forbidden robot love.

Enter The Room.  I will admit now that the idea for this assignment was partially selfish:  I had read about The Room  and wanted to experience a live screening myself. Right here in my own town! Of course, beyond my desire to scream the holy words “YOU’RE TEARING ME APART, LISA!” with a crowd of rambunctious moviegoers, I also felt that this assignment would be an inventive way of having my students learn by doing. The fancy word for that is “praxis.” You’re impressed now, aren’t you?

I had a few goals with this class project:

1. To teach students about the importance of “ballyhoo” 

Eric Schaefer defines ballyhoo as “that noisy, vulgar spiel that drew audiences to circuses and sideshows…a hyperbolic excess of words and images that sparked the imagination” (103). Ballyhoo promises audiences something—an image, an experience or a reaction (“This movie will make you puke!”)—that it does not always fulfill. This unfulfilled promise is a convention of exploitation advertising. I encouraged my students to think of their advertising in this way — as an exaggeration or complete misrepresentation of the experience of attending The Room. Say whatever you need to say to fill the theater seats.

Proof that student-generated ballyhoo was working: on the event’s Facebook page a student writes “I have no idea what this is but I’m going lol.”

I told the students that their grade  for this project would be partially determined by the amount of people in the audience and the level of enthusiasm emanating from the audience during the screening. Just as exploiteers like Kroger Babb and David Friedman endeavored to fill as many theater seats as possible because their livelihoods depended on it, my students had to fill the theater or risk a low grade. The students were given the duration of the semester to design and distribute posters, create a buzz in various forms of media, and prepare the venue for the night of the screening —  just as their exploiteer ancestors did.

They made a variety of posters and flyers:

I collected the various posters and flyers designed by the students outside of my office.

They created a Facebook event page and posted regular reminders extolling the virtues of The Room:

They created a series of “Golden Tickets” which they planted around campus. Students who located the tickets and attended the screening received a “special” prize which I believe was just a ring pop. But you see: that’s exploitation!

The students also convinced the school paper, The East Carolinian, to write an article about our event and called the campus radio station to plug the screening after the Presidential election. Overall, I found their ballyhoo to be creative and persistent, which is key to the successful exploitation of a film. Indeed, about 15 minutes before the start of the screening, when it appeared as if they would not fill the theater, several of my students ran outside the venue to harass students as they walked by: “Don’t you want to come and watch The Room? It’s the greatest movie ever! We’ll give you spoons!” That’s exploitation too! Lesson learned, students. Lesson learned.

2. To teach students about how cult film audiences are created and nurtured

This was the trickiest aspect of the class project because a cult audience is defined by its almost spontaneous nature. A cult is created by the audience, not by a group of students hoping to score an A in the film studies class that they’re taking to fulfill their Writing Intensive requirement for graduation. We watched The Room during our first full week of class and the campus-wide screening did not take place until the 13th week of class, so by the night of the screening I think my students were legitimate enthusiasts. But what of the audience members who had been lured into the theater on a Monday night, through false promises that the event would be the screening event of a lifetime or because their friends in the class had begged them to or because they were promised special prizes?

Prizes!!!

Could a group of students (the majority of whom had never seen The Room prior to enrolling in my course) create a cult film audience out of sheer force of will? I think they did.

If someone shows up to your screening dressed as Tommy Wiseau, then you’ve done something right. Well done students.

It was the students’ responsibility to prepare the audience for the evening’s events through their promotional efforts and also by presenting a brief introduction to the film. Ostensibly motivated by the desire to educate, exploiteers would often bring in “experts” (or actors dressed as doctors and nurses) to speak to audiences who came to watch their sex hygiene or drug films. But of course, this was titillation in the guise of education, further adding to the experience of watching the film (which started the moment an audience member saw the first advertisement in the local paper). We attempted to replicate this environment by having one of the students serve as an emcee. She provided the audience with insight into the cult of The Room and a demonstration of key rituals. Our emcee cracked jokes and interacted with the audience throughout her introduction, which prepped the audience for the film to come.

Grace served as our (very animated) emcee while Jenna (dressed as Johnny) ran the Power Point presentation.

The students were also tasked with assembling prop bags for the audience and deciding on what rituals they wanted the audience to perform (again, a seemingly antithetical concept in the world of interactive screenings). They repeated some of the most basic rituals of The Room — the throwing of spoons, the shouting of “Because you’re a woman!” every time Lisa offered up an excuse for her duplicitous behavior, and the calling out of “Hi Denny! Bye Denny!” — but they also added a few new rituals. First, during each of the film’s lengthy and grotesque lovemaking scenes, my students wandered through the audience with bunches of fake red roses (because the film’s protagonist, Johnny, and his fiance, Lisa, make love on a pile of roses). They would tap an audience member on the shoulder and whisper “Welcome to the sex scene. Please accept this rose.” It’s already uncomfortable watching Johnny make love to Lisa’s belly button but to have someone offer you a rose during such an awkward scene heightens those feelings. The second ritual they added was to release several garbage bags worth of balloons during the film’s climactic (and lengthy) party scene. Once the balloons were released, the audience began to bat them around (they would pop after hitting the ceiling), thus bringing the on-screen party into the audience:

On a side note, I should add that the students also purchased a small pack of glowing, LED-filled balloons, which they thought would be a fun addition to this ritual. However, upon reading the instructions the students discovered that these balloons were potentially dangerous when popped and had to be safely “detonated” after use. This added a little, personalized thrill to the screening for me as every time I heard a popping noise I wondered if I might lose my job because a student had just been blinded. That’s exploitation too! Way to go, students!

3. To teach students about the joys (and frustrations) of a class project

The students assembled 200 prop bags containing plastic spoons, chocolates and rose petals for audience members to throw at the screen.

In the classes I teach there is rarely a good reason to assign a class project. However, this screening assignment afforded me a truly useful reason to force my students to work together — to create an environment in which it is safe for me to hurl curses at a screen for 100 glorious minutes. As I mentioned, part of the students’ grades for this project was going to be determined by the amount of people they could convince to attend the screening as well as the enthusiasm of the audience (after all, a cult film audience who sits silently is no kind of cult film audience at all). This meant that if the event was a bust, the grades were a bust too. In the weeks leading up to the screening, I witnessed more and more cohesion among my 14 students. They conferred before and after class, collecting in corners of the classroom to share flyers and advertising ideas. Indeed, on the night of the event I noticed a change in the dynamic of the group. I stood back and watched as they arranged prop bags, fiddled with their power point, psyched up the event’s emcee, and of course, fretted over whether or not the evening would be a success. True, I felt a little like the judge, jury and executioner throughout all of this — in the hour leading up to the screening I caught students eyeing me nervously — but I also felt very proud of them. Moments before the event started we gathered for a class huddle and shouted “YOU’RE TEARING ME APART LISA!”

Nervous about filling the auditorium, the students began cheering every time a new audience member turned the corner.

In short, I was delighted with the results of this student project. I think students learned — first hand — what it would be like to be an exploiteer whose livelihood depended on generating enough ballyhoo to fill a theater. I think they also learned about the joys and rewards of cult viewership even if the viewership they created was highly constructed and mediated through the lens of a class project.

Below I would love to hear about any successes (or failures) you’ve had in attempting to implement class projects into the film or media studies classroom. Were these projects simply “busywork” or do you think they helped your students to gain a greater understanding of the course material?

Works Cited

Bourdieu, Pierre. Distinction: A Social Critique of the Judgment of Taste. Trans. Richard Nice. Cambridge: Harvard University Press, 1984.

Schaefer, Eric. “Bold! Daring! Shocking! True!”: A History of Exploitation Films, 1919-1959. Durham: Duke University Press, 1999.

Sconce, Jeffrey. “Esper, the Renunciator: Teaching ‘Bad’ Movies to Good Students.” Defining Cult Films: The Cultural Politics of Oppositional Taste. Eds. Mark Jancovich, Antonio Lazaro Reboll, Julian Stringer, and Andy Willis. Manchester: Machester University Press, 2003. 14-34.