The Only Way is Essex
Over the last two years I have found myself writing a lot about MTV reality shows, including The City, Teen Mom, Jersey Shore, and The Real World. And a solid chunk of the text in this blog is devoted to The Hills. What the hell is wrong with me?
Rather than trying to end my MTV addiction, I’ve decided instead to try to pinpoint what is so fascinating to me about these programs. And I think what interests me the most is how popular, MTV-produced reality shows address their target teenage audiences. I’m interested in how these programs and their paratexts—including companion websites, message boards, tabloid news stories, and the various pet projects of its celebrity cast members—shape and encourage not only consumer choices, but lifestyle choices as well.
If MTV describes itself as “the world’s premier youth entertainment brand” and “the cultural home of the millennial generation,” then I’m interested in how programs like The Hills, Teen Mom, Jersey Shore, and The Real World work to educate and instruct this Millennial generation about appropriate sex, gender, race, class, and consumer roles. I’d also like to start looking at versions of these programs on other channels, like BET (Baldwin Hills, Harlem Heights) and the UK’s ITV2 (The Only Way Is Essex).
I also want to write about how the aesthetics of these reality programs serves to frame the viewing experience. To that end, I’ve published a piece over at FLOW that examines the visual style of The Hills and Jersey Shore. If you’d like to read it, click here. Otherwise, you should click here.