Screening THE ROOM: 2012

The famous THE ROOM billboard in Los Angeles.

Note: I have been given permission by the students of ENGL4980 to use their images in this post.

Hey there, you. Yes, I’m talking to you, my dear reader. I know it’s been three months since my last post. That doesn’t mean that I forgot about you. In fact, there has been a blog-sized hole in my heart these last few months that I have been aching to fill with my gob-smacking insights into film and television. But now I’m back. And I’ve brought you chocolates and roses. Or rather, I’m bringing you a post about chocolates and roses and rain-slicked windows and “sexy” red dresses and lots and lots ham-fisted performances and green screens and unexplained establishing shots and tiny doggies and alley football. In other words, I’m bringing you a post about screening The Room...[insert dramatic music]…2012!

Students from ENGL4980 screaming “YOU’RE TEARING ME APART, LISA!” before the start of the screening.

I came up with the idea of having my student run their own cult film screening when I first taught ENGL4980 “Topics in Film Aesthetics: Trash Cinema” in the Fall of 2009. The course objective was to examine the aesthetics of films which were notorious, not for their excellence, but for their terribleness. In “Esper, the Renunciator: Teaching ‘Bad’ Movies to Good Students,” Jeffrey Sconce argues: “beach blanket films, Elvis pictures, 1950s monster-movies — any film where history and technique remove students from the ‘effects’ of representation and plunge them headlong into the quagmire of signification itself” can be fruitful classroom texts (31).  The polished Hollywood stalwarts that populate the syllabi of so many film studies courses – Casablanca (1942, Michael Curtiz), Citizen Kane (1941, Orson Welles), Vertigo (1958, Alfred Hitchcock) – are so seamlessly crafted and carry the weight of so much critical praise that it is often difficult for students to find a way to analyze their “invisible” style. Of course, I do teach these films in other classes (one film I will always teach in Intro to Film is Casablanca –always and forever). But I think it’s useful for film studies students to also look at films with a highly visible style — ideally one in which all of the seams are showing. Further, understanding how and why we classify popular culture as being in “good” or “bad” taste tells us a lot about how unnatural and constructed such categories can be. These are topics that can often be easily ignored when we only watched Ingrid Bergman framed in a beautifully lit close up.

Todd Haynes’ SUPERSTAR tells the story of Karen Carpenter’s rise to fame and her consequent death due to anorexia and bulimia. With Barbie dolls.

Throughout the semester my students and I have been studying American films that have been marginalized due to a variety of interrelated factors: their small budgets and chintzy set designs (Sins of the Fleshapoids [1965, Mike Kuchar]), their completely inept style (Glen or Glenda? [1953, Ed Wood, Jr]), their offensive subject matter (Pink Flamingos [1972, John Waters] and Superstar: The Karen Carpenter Story [1987, Todd Haynes]), their violent or sexual imagery  (2000 Maniacs [1964, Herschell Gordon Lewis] and Bad Girls Go to Hell [1965, Doris Wishman]) and their desire to place marginalized faces at the center of the screen (Freaks [1932, Tod Browning] and  Blacula [1972, William Crain]). In addition to understanding  why these films have historically been viewed as “trash” (we relied heavily on Pierre Bordieu’s pithy line “Taste classifies and classifies the classifier” to answer this question) we also sought to understand why moviegoers persist in watching these movies. This second question is, admittedly, harder to answer. Why did my students enjoy watching the blurry, overdubbed images of Todd Haynes’ Superstar or delight in the conclusion of Sins of the Fleshapoids when (SPOILER ALERT!) a female “fleshapoid” gives birth to her own baby toy robot?

Watch a fleshapoid give birth to the fruit of her forbidden robot love.

Enter The Room.  I will admit now that the idea for this assignment was partially selfish:  I had read about The Room  and wanted to experience a live screening myself. Right here in my own town! Of course, beyond my desire to scream the holy words “YOU’RE TEARING ME APART, LISA!” with a crowd of rambunctious moviegoers, I also felt that this assignment would be an inventive way of having my students learn by doing. The fancy word for that is “praxis.” You’re impressed now, aren’t you?

I had a few goals with this class project:

1. To teach students about the importance of “ballyhoo” 

Eric Schaefer defines ballyhoo as “that noisy, vulgar spiel that drew audiences to circuses and sideshows…a hyperbolic excess of words and images that sparked the imagination” (103). Ballyhoo promises audiences something—an image, an experience or a reaction (“This movie will make you puke!”)—that it does not always fulfill. This unfulfilled promise is a convention of exploitation advertising. I encouraged my students to think of their advertising in this way — as an exaggeration or complete misrepresentation of the experience of attending The Room. Say whatever you need to say to fill the theater seats.

Proof that student-generated ballyhoo was working: on the event’s Facebook page a student writes “I have no idea what this is but I’m going lol.”

I told the students that their grade  for this project would be partially determined by the amount of people in the audience and the level of enthusiasm emanating from the audience during the screening. Just as exploiteers like Kroger Babb and David Friedman endeavored to fill as many theater seats as possible because their livelihoods depended on it, my students had to fill the theater or risk a low grade. The students were given the duration of the semester to design and distribute posters, create a buzz in various forms of media, and prepare the venue for the night of the screening —  just as their exploiteer ancestors did.

They made a variety of posters and flyers:

I collected the various posters and flyers designed by the students outside of my office.

They created a Facebook event page and posted regular reminders extolling the virtues of The Room:

They created a series of “Golden Tickets” which they planted around campus. Students who located the tickets and attended the screening received a “special” prize which I believe was just a ring pop. But you see: that’s exploitation!

The students also convinced the school paper, The East Carolinian, to write an article about our event and called the campus radio station to plug the screening after the Presidential election. Overall, I found their ballyhoo to be creative and persistent, which is key to the successful exploitation of a film. Indeed, about 15 minutes before the start of the screening, when it appeared as if they would not fill the theater, several of my students ran outside the venue to harass students as they walked by: “Don’t you want to come and watch The Room? It’s the greatest movie ever! We’ll give you spoons!” That’s exploitation too! Lesson learned, students. Lesson learned.

2. To teach students about how cult film audiences are created and nurtured

This was the trickiest aspect of the class project because a cult audience is defined by its almost spontaneous nature. A cult is created by the audience, not by a group of students hoping to score an A in the film studies class that they’re taking to fulfill their Writing Intensive requirement for graduation. We watched The Room during our first full week of class and the campus-wide screening did not take place until the 13th week of class, so by the night of the screening I think my students were legitimate enthusiasts. But what of the audience members who had been lured into the theater on a Monday night, through false promises that the event would be the screening event of a lifetime or because their friends in the class had begged them to or because they were promised special prizes?

Prizes!!!

Could a group of students (the majority of whom had never seen The Room prior to enrolling in my course) create a cult film audience out of sheer force of will? I think they did.

If someone shows up to your screening dressed as Tommy Wiseau, then you’ve done something right. Well done students.

It was the students’ responsibility to prepare the audience for the evening’s events through their promotional efforts and also by presenting a brief introduction to the film. Ostensibly motivated by the desire to educate, exploiteers would often bring in “experts” (or actors dressed as doctors and nurses) to speak to audiences who came to watch their sex hygiene or drug films. But of course, this was titillation in the guise of education, further adding to the experience of watching the film (which started the moment an audience member saw the first advertisement in the local paper). We attempted to replicate this environment by having one of the students serve as an emcee. She provided the audience with insight into the cult of The Room and a demonstration of key rituals. Our emcee cracked jokes and interacted with the audience throughout her introduction, which prepped the audience for the film to come.

Grace served as our (very animated) emcee while Jenna (dressed as Johnny) ran the Power Point presentation.

The students were also tasked with assembling prop bags for the audience and deciding on what rituals they wanted the audience to perform (again, a seemingly antithetical concept in the world of interactive screenings). They repeated some of the most basic rituals of The Room – the throwing of spoons, the shouting of “Because you’re a woman!” every time Lisa offered up an excuse for her duplicitous behavior, and the calling out of “Hi Denny! Bye Denny!” — but they also added a few new rituals. First, during each of the film’s lengthy and grotesque lovemaking scenes, my students wandered through the audience with bunches of fake red roses (because the film’s protagonist, Johnny, and his fiance, Lisa, make love on a pile of roses). They would tap an audience member on the shoulder and whisper “Welcome to the sex scene. Please accept this rose.” It’s already uncomfortable watching Johnny make love to Lisa’s belly button but to have someone offer you a rose during such an awkward scene heightens those feelings. The second ritual they added was to release several garbage bags worth of balloons during the film’s climactic (and lengthy) party scene. Once the balloons were released, the audience began to bat them around (they would pop after hitting the ceiling), thus bringing the on-screen party into the audience:

On a side note, I should add that the students also purchased a small pack of glowing, LED-filled balloons, which they thought would be a fun addition to this ritual. However, upon reading the instructions the students discovered that these balloons were potentially dangerous when popped and had to be safely “detonated” after use. This added a little, personalized thrill to the screening for me as every time I heard a popping noise I wondered if I might lose my job because a student had just been blinded. That’s exploitation too! Way to go, students!

3. To teach students about the joys (and frustrations) of a class project

The students assembled 200 prop bags containing plastic spoons, chocolates and rose petals for audience members to throw at the screen.

In the classes I teach there is rarely a good reason to assign a class project. However, this screening assignment afforded me a truly useful reason to force my students to work together — to create an environment in which it is safe for me to hurl curses at a screen for 100 glorious minutes. As I mentioned, part of the students’ grades for this project was going to be determined by the amount of people they could convince to attend the screening as well as the enthusiasm of the audience (after all, a cult film audience who sits silently is no kind of cult film audience at all). This meant that if the event was a bust, the grades were a bust too. In the weeks leading up to the screening, I witnessed more and more cohesion among my 14 students. They conferred before and after class, collecting in corners of the classroom to share flyers and advertising ideas. Indeed, on the night of the event I noticed a change in the dynamic of the group. I stood back and watched as they arranged prop bags, fiddled with their power point, psyched up the event’s emcee, and of course, fretted over whether or not the evening would be a success. True, I felt a little like the judge, jury and executioner throughout all of this — in the hour leading up to the screening I caught students eyeing me nervously — but I also felt very proud of them. Moments before the event started we gathered for a class huddle and shouted “YOU’RE TEARING ME APART LISA!”

Nervous about filling the auditorium, the students began cheering every time a new audience member turned the corner.

In short, I was delighted with the results of this student project. I think students learned — first hand — what it would be like to be an exploiteer whose livelihood depended on generating enough ballyhoo to fill a theater. I think they also learned about the joys and rewards of cult viewership even if the viewership they created was highly constructed and mediated through the lens of a class project.

Below I would love to hear about any successes (or failures) you’ve had in attempting to implement class projects into the film or media studies classroom. Were these projects simply “busywork” or do you think they helped your students to gain a greater understanding of the course material?

Works Cited

Bourdieu, Pierre. Distinction: A Social Critique of the Judgment of Taste. Trans. Richard Nice. Cambridge: Harvard University Press, 1984.

Schaefer, Eric. “Bold! Daring! Shocking! True!”: A History of Exploitation Films, 1919-1959. Durham: Duke University Press, 1999.

Sconce, Jeffrey. “Esper, the Renunciator: Teaching ‘Bad’ Movies to Good Students.” Defining Cult Films: The Cultural Politics of Oppositional Taste. Eds. Mark Jancovich, Antonio Lazaro Reboll, Julian Stringer, and Andy Willis. Manchester: Machester University Press, 2003. 14-34.

Screening Tommy Wiseau’s THE ROOM

As discussed in previous posts, I am teaching “Topics in Film Aesthetics” this semester, with a focus on what is known as “trash cinema.” For those unfamiliar with this term, trash cinema refers to films thathave been relegated to the borders of the mainstream because of their small budgets, inept style, offensive subject matter, and/or shocking political perspectives. All semester long my students have watched  marginalized films like The Sex Perils of Paulette (1965, Doris Wishman) and Sins of the Fleshapoids (1965, Mike Kuchar), interrogating and debating their style, subject matter, and ideology. Why are these films considered to be “bad” movies and what do we have to gain by studying them?

Kuchar’s solution to the problems of post dubbing in Sins of the Fleshapoids

We also spent much of the semester discussing how and why certain films (The Rocky Horror Picture Show [1975, Jim Sharman], El Topo [1970, Alejandro Jodorowsky]) were able to achieve cult status as midnight movies and what drives audiences to perform elaborate rituals at film screenings. In keeping with these discussions, the class project was to host, promote and run a screening of a contemporary cult film, the notoriously awful The Room (2003, Tommy Wiseau). Since my students had read so much about midnight movies and the great lengths that theater exhibitors would go to draw in potential ticket buyers (known as “ballyhoo”), my hope was that the class would put some of those lessons into practice.

Ballyhoo for The Prince of Peace

Early in the semester the class broke themselves up into working groups: promotions, advertising, booking the venue, etc. The advertising group was responsible for designing flyers, posters and ad copy for the promotions group to implement. Although money is tight in my department, my chair was kind enough to allow us limitless copies for our flyers and $50 for two large posters (I limited my role in this project to obtaining funds for the $100 screening license and for adveritising materials):

One of my students, who is president of the Student Activities Board, was able to get us this prime advertising location in the student union

Another student designed poster

Once posters and flyers were created, it was time for the promotions group to start spreading the word. In addition to putting flyers up around campus and doing a word of mouth campaign, they started up a Facebook group for the event and convinced a writer for the campus newspaper, The East Carolinian, to mention the screening in an article about campus happenings.

Nevertheless, as the night of the screening approached I was a little nervous: I had not seen many flyers up around campus and I was beginning to doubt the class’ enthusiasm for the project. To make matters worse, the screening was held on a rainy night (ECU students are relcutant to do anything unless it’s 70 degrees outside and precipitation free) when District 9 (2009, Neill Blomkamp) was playing for free in the same building as part of the Student Activities Board’s fall film series. Finally, our event was booked in a difficult to locate area of the student union. It therefore made sense when barely 50 seats were taken 10 minutes before the start of the event.

At the last minute students put homemade signs up around the student union…

…to direct audience members to the screening.

I could tell that my students were also starting to get nervous — part of their grade would be based on how many people they could entice into the theater (after all, a theater exhibitor who couldn’t fill seats would lose his/her business). With a few minutes to spare, audience members began to appear in droves, wet from the rain but ready for a good time. By the time we started the film, we had at least 200 attendees:

The projector in our screening room needed to be replaced 30 minutes before the event began, hence the media cart parked in the middle of the aisle. Still better than a blurry image though…

Most of the people entering the theater took a bag of props to throw at the screen including: plastic spoons (whenever a framed picture of a spoon appears in the mise en scene), chocolates (during a supposed-to-be-erotic scene involving a box of chocolates), and footballs (several scenes feature the male characters tossing around a football, presumably because this is what Wiseau assumes American men do to bond with each other):

Handing out props

These footballs were leftovers from another student event and were perfect for our screening. Because they were free.

I told the students that in addition to gathering a large crowd they needed to foster a participatory screening environment. A silent audience was simply not acceptable. To encourage participation, audience members were handed a photocopied list of rituals selected by the class:

SPOON!” – Nearly all the artwork in the film features spoons.  When they appear in the shot, yell “Spoon!” and fling yours at the screen.

DENNY!” – Used to herald the arrival/departure of the tragic kidult.  “Hi & Bye” is encouraged.

SHOOT HER!” – Yelled during Lisa’s couch conversation with her mother.  The throbbing neck is the cue.  Also acceptable, “QUAID, GET TO THE REACTOR!

BECAUSE YOU’RE A WOMAN!” – Useful after any comment made in regards to a female character.  Considered a dig at the film’s casual misogyny.

FOCUS! UNFOCUS!” – Frequent shots slip in and out of focus and it is customary to yell “FOCUS” when it gets blurry.  Feel free to yell “UNFOCUS!” during the gratuitous sex scenes.

FIANCE/FIANCEE” – This term is never uttered, instead Johnny or Lisa refer to one another as their future wife/husband.  That is the cue to scream “Fiancé & Fiancée”

ALCATRAZ” – Yell this during scenes framed with bars & during establishing shots of the famous island prison.  Also encouraged, “WELCOME TO THE ROCK!” (Connery-esque only)

GO! GO! GO! GO!” – Used to cheer on tracking shots of the bridge.  Celebrate when it makes it all the way across, voice your disappointment when it doesn’t.

EVERYWHERE YOU LOOK” (Full House theme) – Sung during establishing shot of the San Francisco homes that look eerily similar.

MISSION IMPOSSIBLE THEME” – Hummed during the phone tapping scene.

WHO THE FUCK ARE YOU!” – Yelled when characters appear on screen that are out of place or unknown.  (Happens more than you think)

YOU’RE TEARING ME APART, LISA!” – Johnny channels his inner James Dean near the conclusion of the film.  Yell along, louder the better.

While this is only a small list of ways to get involved, feel free to interject your own thoughts throughout the screening or join in with audience members who aren’t seeing the film for the first time.  All we ask is for you to be safe and respect those around you.  Enjoy!

The evening also opened with a brief introduction  to the film and its colorful production history. Our Master of Ceremonies encouraged the audience to participate and demonstrated a few of the rituals for the audience.

The Master of Ceremonies gets the crowd excited…

These tactics seemed to work because almost as soon as the film began, with its useless, extended establishing shots of San Francisco, the crowd was yelling at the screen. They followed the suggested rituals (with “Because you’re a woman!” and “Denny!” being two crowd favorites) but also lots of ad-libbing.

Note: Not from our screening.

When, for example, Lisa (Juliette Danielle) mixes Johnny (Tommy Wiseau) a cocktail of what appears to be 1/2 scotch and 1/2 vodka, someone behind me declared “I call it…scotchka!” [note: I just discovered that this particular line is already a Room ritual]. And whenever a character commented on how “beautiful” Lisa was, several audience members would yell “LIAR!” In fact, the room was rarely silent; people booed, groaned, clapped and heckled throughout the screening.

Note: Not from our screening.

I was hoping that the students would have come up with some more inventive advertising tactics, especially given the time we spent discussing how classical exploitation films like Mom and Dad (1945, William Beaudine) were advertised and promoted. Ultimately though, the class screening of The Room lived up to my expectations. The crowd was rowdy and interactive and everyone seemed to have a great time. Most importantly, I think my students had a great opportunity to experience firsthand what they had only been able to read about.