Revisiting THE MAGIC GARDEN, or How I Plan to Keep my Girl Off the Pole
One of the great joys of parenting young children is the chance to return to activities that you enjoyed as a child. Having a child gives you license to play with toys, watch children’s television shows, go to Disney World, and to eat unhealthy shit like Nutty Sundae Cones and Chee-tos because “It’s a treat for the kids.”
However, one thing that I have noticed is that certain cherished icons from my youth have changed a lot over the last few decades. For example, as a child in the 1980s I adored my set of My Little Ponies. They were anthropomorphic for sure — but still fundamentally “horsey.” They were pretty but also demure. Clearly, these were ponies who were not yet interested in boys or parties.
When my daughter was around 2 years old, she received her first My Little Pony. As we opened the package, I was horrified. This little pony is clearly hot to trot:
So what’s different? First, the pony is skinnier. That’s right. Skinnier. Because little girls aren’t exposed to enough images of impossibly skinny women. Today even plastic ponies are paranoid about the size of their asses. Now take a look at that snout. This new breed of pony has had a nose job. Nose jobs for ponies? Rainbow Dash will probably tell you that she had a “deviated septum,” but we know the truth. Other changes: longer, more tapered legs (Pilates?), longer manes and tails (hair extensions?), and more body art (kids today love their tattoos).
Bu Hasbro isn’t the only company invested in defiling my innocent childhood memories. Let’s take a look at a Strawberry Shortcake doll, circa 1980:
I have many fond memories of playing with this Strawberry Shortcake doll and her beloved cat, Custard (they both smell like strawberries!) in my childhood bedroom. I especially loved Strawberry’s big, floppy hat, which implied that she spent her days baking delicious strawberry confections for her pals Lemon Meringue and Blueberry Muffin. There is nothing “sassy” or “fierce” about this doll. In fact, she’s sort of a dork. Just like I was at age 6 and just like all 6 year olds should be. I am very wary of “hip” children.
Now take a look at the Strawberry Shortcake doll my daughter plays with:
As with My Little Ponies, today’s Strawberry Shortcake appears to have grown up prematurely. The doll I played with as a child was a child: fat cheeks, stubby legs, lame clothes, etc. My daughter’s doll looks more like a precocious pre-teen: she’s lost her gigantic hat, she’s wearing heavy make-up, and she is dressed in the requisite preteen outfit of miniskirt n’ leggins. Oh how today’s teens love the leggins.
And here’s a nice comparison of the 1980s Strawberry Shortcake cartoon heroine and her contemporary manifestation on TV:
In her wonderful book, Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture, Peggy Orenstein analyzes contemporary girl culture, focusing several chapters on the premature sexualization of girls. In particular, Orenstein cites the concept of KGOY or “Kids Getting Older Younger.” KGOY is the idea that “toys and trends start with older children, but younger ones, trying to be like their older brothers and sisters, quickly adopt them. That immediately taints them for the original audience. And so the cycle goes” (84). This might explain why my daughter’s Strawberry Shortcake doll is so much sluttier than mine ever was! Orenstein laments the early sexualization of girls, who develop an appetite for make up, short “sassy” skirts, and rhinestones at an early age. For another eye-opening take on this issue, read Lisa Bloom’s short piece in The Huffington Post, “How to Talk to Little Girls.”
But why is this problematic? I mean, can’t my daughter wear some lip gloss and strut around in the clear plastic princess heels a well-meaning friend bought for her? Isn’t she just exploring a role and enjoying the fantasy? In an interview with NPR’s Diane Rehm, Orenstein explains:
“We have confused desirability with desire, so that girls feel they’re supposed to be desirable. But they don’t really understand their own desire. And when I talked about that with a researcher who studies girls and desire, she said that by the time girls are teenagers, when she asks them how they felt about an intimate experience, they respond by telling her how they felt they looked. And she has to tell them that looking good is not a feeling.”
When I read these words, I actually get tears in my eyes (as should you). Why is this happening to our daughters? How can we stop it? Often it feels like a losing battle. I may not buy my daughter slutty-looking dolls or T-shirts emblazoned with the words “Pampered Princess,” but other people do. And what should I do with those dolls and T-shirts? Throw them away? Explain to my 5-year-old that Strawberry Shortcake shouldn’t be wearing make up yet? That instead Strawberry Shortcake should look inside for her true worth?
One way to counter this early sexualization in popular culture is to never let my daughter watch TV or go to Target or have a birthday party or leave the house. But that’s not very realistic. So another option is to direct her towards popular culture that has nothing to do with princesses or prettiness or lip gloss or sparkles, but that still appeals to a child’s sense of wonder and fantasy. And that is just what I did for my daughter’s 5th birthday [pats self on back]. I purchased a DVD of the classic children’s television series, The Magic Garden.
For those who were not young children in the early 1980s or did not have cable, The Magic Garden was a children’s television show produced for New York City’s WPIX station, aka, channel 11. The show aired from 1972 until 1984, and, as the cover of the DVD proclaims, it remains “the most successful regional show in the history of children’s television.” The Magic Garden centers on two women, Carole Dumas and Paula Janis, who reside in a “magical garden of make-believe.” During the course of a typical 30-minute episode, Carole and Paula will sing several songs (in beautiful harmony), perform a classic fable with the help of the Story Box, read a joke or riddle from the giggling garden of plastic flowers known as the Chuckle Patch, and teach a lesson to the show’s antagonist, Sherlock the Squirrel. There was not a lot of children’s television when I was a kid, so every show was precious to me. I have distinct memories of running into the den on weekday afternoons, panicky that I might miss some of The Magic Garden‘s glorious opening theme song (a panic my children will never know due to the DVR):
I’m not exaggerating when I say that I still feel shivers of excitement when I see this clip; I am immediately sent back to my childhood. I remember my joy at seeing the window open onto the cheesy, 1970s-era studio set (it even looked cheesy to me as a child), as the camera slowly tracks forward until it reaches the show’s harmonizing stars, Carole and Paula, sitting on swings and looking swell. As I child, I loved their fabulous hippie hair, always styled the same way: parted down the middle and tied into two long ponytails. And I loved how inviting these women were: they smiled and cajoled, but not in the syrupy sweet way that other children’s show hosts of the era did, like Mr. Rogers or Romper Room‘s Miss Molly. It didn’t feel like they were adults talking down to me. Instead they felt like the coolest babysitters ever who wanted me to come and play in the magic garden with them!
When my daughter opened up The Magic Garden DVD set on the morning of her 5th birthday, her face fell. “What is this?” she whined. “It’s The Magic Garden!” I exclaimed. “It was Mommy’s favorite TV show when she was 5!” My daughter glanced at the cover one more time and then dropped it on the table to see what else we had bought for her. I did not let on that I was crushed.
Later in the week when my daughter was about to sit down for her much-anticipated, daily 30-minute dose of “screen time,” I asked her “So do you want to watch the new DVD Mommy bought for you?” My daughter scowled, “I didn’t even ask for that!” It was not until I had to drive my two children from Greenville, NC to Charleston, SC by myself that I offered up the DVDs again. My 18-month-old son hates the car. He hates being strapped in to anything and he hates looking at the back of my head (all attention should be on him at all times, a reasonable demand). When I could not stomach his screaming any longer I decided to put The Magic Garden into my minivan’s built-in DVD player (God bless the Mensch who invented that technology). As soon as the opening strains of the theme began to play, my son stopped crying. He was mesmerized. And so was my daughter. On our return trip to Greenville, my daughter only wanted to watch The Magic Garden: not Cinderella, not The Little Mermaid, not even that perennial car trip favorite, Dora Saves the Crystal Kingdom.
Currently, my children are completely enamored with The Magic Garden. This surprises me because 1) my son has never really sat still long enough to watch a TV show and 2) compared to the slick production values and high-definition images of contemporary live-action children’s shows like The Fresh Beat Band or even Yo Gabba Gabba! (which even seems to strive for a low-budget aesthetic), The Magic Garden is positively low-rent. The image transfer is grainy and blurry and the set, with it’s astroturf and plastic flowers looks like a parody of a bad public access television show. But that is what’s so wonderful about this show.
In the above Story Box segment (a feature of every episode), Carole and Paula dig through a beat up old trunk and pull out costumes made out of construction paper. Clealrly these items were put together minutes before the cameras rolled. For the story of the “Fox and the Crane,” for example, Carole’s Fox costume consists of a set of little brown ears attached to a plastic headband and the Crane is signified by a bright yellow construction paper cone that Paula holds up to her mouth. So in order to follow the story, children had to … use their imaginations!
And let’s talk about Paula’s and Carole’s wardrobes for a minute. As I recall, the women never wore dresses or skirts. Instead they always wore pants or jeans (or what my Nana used to call “dungarees”). These women didn’t look like magical fairy princesses or even cool teenagers. They looked like my summer camp counselors or my babysitters — fun women who played “steal the bacon” with me or hid under my bed during a game of hide and seek.
And how about the two puppets who regularly appeared on the show, Sherlock the Squirrel and Flapper the Bird? The prop department couldn’t even spring for glass eyes — both characters instead have either felt eyes or paper eyes with the pupils drawn in. This aesthetic has the curious effect of making it appear as if Sherlock and Flapper are stoned or at least very bored — even when their voices are animated.
But this is the charm of The Magic Garden. No CGI, no sparkles, no high heels or make up, no faux “girl power!” Instead, it’s two real women, singing in their real voices, beckoning children, to “come and see our garden grow.” The only complaint I have about this DVD set is that it only contains 10 episodes (as well as a bonus 6-song CD). When my daughter told me that she wanted to watch this show “forever,” I had to break the news to her and she was devastated. “What? That’s all there is?” There were, in fact, 52 episodes of The Magic Garden that aired between 1972 and 1984, but my guess is that the 10 that appeared on the DVD were all that WPIX had saved. After, how could they foresee the phenomenon of TV-on-DVD?
I don’t want it to seem like I am implying that by buying my daughter a collection of TV episodes from my youth that I am somehow keeping her from becoming sexualized at an early age. The Magic Garden alone will not keep my girl “off the pole” (to quote a great Chris Rock bit). Orenstein concludes her (often frightening) book in this way:
“… our role is not to keep the world at bay but to prepare our daughters so they can thrive within it. That involves staying close but not crowding them, standing firm in one’s values while remaining flexible … The good news is, the choices we make for our toddlers can influence how they navigate [culture] as teens. I’m not saying we can, or will, do everything ‘right,’ only that there is power — magic — in awareness” (192).
Preach on, Peggy.
Indeed, all I can do is make my daughter aware of what the world is like, and what traps might lie ahead as she makes her way as a young woman. I will tell her that once a woman starts wearing make up she will find that she doesn’t like her face any other way. I will tell her that while I think she is beautiful, she should never be defined by the way she looks. I will tell her that envy is a sickness and that she should therefore never compare her appearance to another woman’s. I will tell her that her body is first and foremost something that she should enjoy. I will tell her that she must love that body, because it is the only body she will ever have. And, while I wait for the day when she slams her bedroom door in my face, rejecting all of that advice, I can offer her a “magical garden of make believe, where flowers chuckle and birds play tricks and a magic tree grows lollipop sticks.” I like hanging out there too, preferably while eating a Nutty Sundae Cone.
14 thoughts on “Revisiting THE MAGIC GARDEN, or How I Plan to Keep my Girl Off the Pole”
June 30, 2011 at 9:37 am
My favorite blog you’ve ever written! Both nostalgic and timely. Sweet and scary. I did cry a little…
June 30, 2011 at 11:00 am
Well that was lovely, just lovely. So nicely done, Amanda. (But seriously, WTF happened to Strawberry Shortcake?? I had no idea she looked like THAT now. Ugh.)
June 30, 2011 at 12:12 pm
I didn’t get the Magic Garden over here – we had Rod, Jane and Freddy – http://youtu.be/nTGfjvbPY5M – when my son was young and Andy Pandy and the Flower Pot men was I was young. When my daughter was born everything had started to get ugly. My Little Pony was already post-makeover and the pink gene was being marketed to death. Your post (and Orenstein’s book) are both so timely – I remember watching an episode of The Little Mermaid TV series and being aghast at the monstrous feminine and vagina dentata. What are we doing to our girls? (that should be capitalised).
July 1, 2011 at 8:50 am
Wow, Kim, thanks for sharing a clip of Rod, Jane, and Freddy. What year was that? I love how they are dressed like Duran Duran rejects. Well, that just goes to show that even in matters of children’s television hosts, the Brits are just a wee bit cooler than the Americans!
June 30, 2011 at 10:15 pm
i heart the original Strawberry Shortcake i grew up with! & LOVED the Magic Garden! Fabulous stroll down memory lane 😉 if I ever have a little girl, let’s hope she’s as dorky as I was!
July 1, 2011 at 8:49 am
Thanks for reading ladies! I’m glad some of these things resonated with your childhood memories.
July 1, 2011 at 5:01 pm
I’m pretty horrified by Strawberry Shortcake’s transformation. Wow. And what’s “steal the bacon”? My babysitters never taught me that (and I never saw this show either…snarf).
Maisy’s a lucky girl 🙂
July 6, 2011 at 8:32 am
I had to share this Amanda, it’s really funny and poignant. I have so many friends having baby girls now too, it was perfect timing!
September 10, 2011 at 6:12 pm
I stumbled upon this article by accident and just had to comment. This is a well done article, nicely written, funny, and mostly well researched. I agree on several points you make about how media today seems to be trying to make girls grow up fast/focus on their looks, and I agree that letting them watch shows that don’t focus on appearance. Your complaints against Strawberry Shortcake are valid because their is a clear change between the old childlike Strawberry and the new, more ‘sexy’ Strawberry.
However, your complaints about the newer MLP felt ill-informed. Each change between the older ponies and the newer ponies makes since in a way other than they are trying to make my girls toy a ‘slut’. They changed to skinnier bodies because the new line is based on the term pony meaning young horses instead of miniature horses. Not because they want girls to feel like they need to be skinny. The longer hair, is simply because girls love brushing the hair of the ponies, and because the extra long haired older ponies sold well, they decided to give the new style of ponies longer hair. They are not telling girls they should change themselves to be prettier. As for the ponies symbol, or ‘body mark’ being bigger, well normally they are the same size, this is just a special edition pony. They do not mean that girls now like tattoo’s(and if a bigger symbol equates to a tattoo, then aren’t all ponies promoting tattoos)
Not to mention everything you are complaining about was seen in 80’s MLP, and they were ‘worse’ than they are now. If the ponies today are too skinny/legs are too long to not be obsessed about appearance, then the MLP “Big Sister Ponies” released in the 80’s must have been anorexic, not to mention all the plastic surgery they must of had. Talk about bad example. The longer hair you were talking about, well the “Brush and Grow” ponies had even longer extension’s. And if the special ponies currently in production are tattoo enthusiast, then the “Twice as Fancy Ponies” must be obsessed with tattoos, as their whole body is covered in tattoo’s.
My point is don’t go calling today’s toys being bad influences, and corrupted versions of the toys you grew up on, when everything you complained about was present in your old toys. It makes your argument sound weak and forced. Sorry about the rant, but I just felt like the new ponies needed some defending.
November 3, 2011 at 2:09 pm
I appreciate this detailed response and you are correct–a skinnier pony is not likely to be the cause of a little girl’s low self esteem. Much of my rant over these toys is intended to be tongue-in-cheek. However much I joke around in this piece, however, I am quite serious about the implications of all of these aspects of contemporary girl culture–because make no mistake, today’s little girls are being sexualized earlier and earlier. And I don’t think it’s a stretch to view a scantily clad Strawberry Shortcake as the proverbial canary in the coal mine.
As for your claim “My point is don’t go calling today’s toys being bad influences, and corrupted versions of the toys you grew up on, when everything you complained about was present in your old toys. It makes your argument sound weak and forced.” Everything I complain about in the new toys is NOT present in the old ones! Believe me, I have a 5yo daughter and the toy aisles and clothing racks are quite different today than they were 30 years ago. Now more than ever, little girls are encouraged to value beauty and sexuality over intellect and character.
This goes way beyond a plastic pony…
January 2, 2012 at 7:49 pm
Actually, Hasbro owns both the My Little Pony and Strawberry Shortcake properties.
October 13, 2012 at 2:43 pm
IF you read the wiki page it says “They continue to do public appearances and live children’s shows under the title Carole and Paula: Friends Forever.”
Great article… even my mom can’t stand the new strawberry shortcake. I still own a lot of my own toys and vhs from the 80s and hope to pass them onto my own one day ❤
November 28, 2012 at 12:13 am
I really enjoyed reading this. I’m a 23 year old guy from Chile, and have been realizing the same thing is happening here: boys and girls in general seem to be ‘acting older’ at a younger age. Yesterday I read a paper about the gender stereotypes in toys advertisings (http://redalyc.uaemex.mx/redalyc/pdf/168/16821321011.pdf – the study was made in Spain, but I believe they’re the same they run here) and it says that the ones aimed at girls usually promote “motherhood, housekeeping, beauty and seduction”. A similar thing happens with modern TV shows (both with Chilean-made like BKN and dubbed ones like Hannah Montana and ‘Frutillita’ aka Strawberry), and it’s nice to read an article like this, where you write your thoughts and some opinions from ‘experts’. I was specially interested in this topic since I feel that girls are being treated like they are and want to be stupid and sex objects… so thanks for writing, I got some good ideas about what to talk about with my young cousin, I just feel I must contribute with my grain of sand to make her feel more independent and confident, instead of wanting to look good so as to be accepted just for that. 🙂
July 28, 2016 at 3:06 am
I used to love watching the Magic Garden as a child growing up on Long Island, NY. In fact I used to sit on my swing set in my backyard with a friend, and we would pretend we were Carole and Paula. I used to hate it when the doors closed at the end of every episode.