“Media stars are spectacular representations of living human beings, distilling the essence of the spectacle’s banality into images of possible roles.”
-Guy DeBord, Society of the Spectacle
“I’m more famous than president Barack Obama. I’ll say that to President Obama’s face. My portrait is higher than his on the wall at Wolfgang Puck’s Cut restaurant. That’s such a statement. Spencer Pratt is above the President of the United States in fame. No matter what I say or do from here on out, I’ve imprinted myself on the culture. Ask somebody why I’m famous, they’ll say I’m annoying or have a big mouth, but there’s no tangible thing.”
-Spencer Pratt, interview in Spin Magazine Online
I am well out of MTV’s target demographic. I am not a consumer of the bands featured on the show (or its accompanying soundtrack), nor do I plan to party at Les Deux any time soon. I don’t want a career in fashion or public relations or whatever it is that Audrina Patridge does. And truly, I care very little about The Hills’ young, overprivileged, spray-tanned cast. I do however, read a lot of gossip magazines and I even read academic analyses of celebrity culture in my free time. In other words, I enjoy The Hills for the same reason that I enjoy films like Glen or Glenda? or The Room — I love how the text of the show constantly pushes me beyond the frame, to the extratextual. I can never see an episode of The Hills as a self-contained world. I am constantly thinking about the casts’ lives outside of the show — who they’re dating, how much they’re making and whether or not they still have that pesky eating disorder.
The young cast of The Hills is a regular feature in tabloid magazines like US Weekly, In Touch and OK!. They are also featured on celebrity gossip websites like PerezHilton.com and The Superficial. Fans who enjoy the “stars” of The Hills can also buy their clothing, listen to their music and read their novels.
This kind of “multiplatform” engagement with the text is an ideal way to target Generation Y (aka, MTV’s prime demographic), who enjoys consuming their entertainment through multiple venues. This type of engagement also leads to a peculiar viewing experience. As I have written elsewhere, The Hills’ “media savvy audience is likely aware of the characters’ offscreen lives and yet they continue to tune in (in record numbers) to see what transpires onscreen each week.” Viewers tune in to see these characters, rather than to see “what happens next.” For example, I did not need to watch last night’s Hills’ premiere, subtly entitled “It’s On Bitch,” to know that Audrina and Kristin would butt heads — I read all about their growing animosity in last week’s US Weekly. I also love knowing that the only reason Kristin Cavallari is back on reality TV is because her attempts at a film career tanked. No wonder she’s such a bitch. The Hills’ multiplatform structure almost demands that its viewers consider the extratextual. It is central to The Hills experience.
Of course, the most entertaining personalities on the show are Heidi Montag and Spencer Pratt (aka, Speidi), a couple for whom the term “fameosexual” must have been invented. Unlike their co-stars on The Hills , Speidi is fascinating precisely because it is almost impossible to locate where their textual personas end and their extratextual lives begin. While castmates like Lauren Conrad and Lo Bosworth have been caught by the paparazzi’s lens sans make up or biting into a greasy hamburger, Speidi seems to have the preternatural ability to avoid being taken by surprise. Every single paparazzi image of the couple is staged, as if they were able to construct a special fantasy world around themselves — a life-size Barbie dreamhouse that includes shopping at Kitson and going to brunch.
Spencer and Heidi exist in a constant state of performance before an ever-present camera. I imagine Heidi getting into bed at night — in full make up, hair freshly blown out — and turning on a video camera that is mounted to her ceiling. Indeed, their entire life appears in quotation marks: Spencer and Heidi go “golfing,” Spencer and Heidi “shop for toys,” Spencer and Heidi “breathe.” This couple, and the world of The Hills in general, seems to be the emodiment of Guy DeBord’s thesis in Society of the Spectacle (1967) (and I am sure that somewhere a graduate student has already written this paper). DeBord writes “Understood on its own terms, the spectacle proclaims the predominance of appearances and asserts that all human life, which is to say all social life, is mere appearance.” Perhaps its is for the best that DeBord did not live to see the rise of The Hills.
I do not say these things to spite Spencer and Heidi. In fact, if Speidi read this blog post, my guess is that they would agree with everything I’ve just written. In a recent interview, Pratt explained “Heidi and I got married on the show. You know as much about us as anyone. We tell people everything. No one is more honest than Spencer and Heidi.” The thing is, I believe Spencer. I believe that I know as much about his life as Heidi does. I believe that if we took their clothes off we would discover smooth, plastic, genital-free bodies with a “Made in Los Angeles” stamp. And for this I salute them. Long live the Spectacle!
A few other thoughts about The Hills premiere:
1. I love that Lo, once referenced in her onscreen title as “Lauren’s friend,” is now labeled as “Audrina’s friend.” Isn’t Lo important enough to just be “LO”? And more importantly, don’t Lo and Audrina hate each other?
2. Did anyone get a little creeped out when the recap segment at the beginning of the episode featured Kristin’s voice over narration, rather than Lauren’s? It felt dirty somehow, like I was cheating on Lauren.
3. Finally, although I have never been a fan of Kristin, I was definitely enjoying her in the premiere. Moments after her first cat fight with Audrina and Stephanie my husband turned to me and said “This girl’s way more fun than Lauren!”
So, what do you think? Can the show go on without Lauren? Or will Lauren show up at some point this season, mascara streaming down her cheeks, telling the audience that we betrayed her? And if we all keep watching this show, will the world collapse in on itself?